PRIMEAUDIENCE
is an Out-of-Home Location Selection Tool that exhaustively searches
40 cities to match locations with target audience preferences as specified
by Client. The process pinpoints all locations in each city where
the TG has maximum chances of viewing a brand message. The locations
are listed in order of preference and can be selected based on degree
of saturation required or that can be afforded given Client's budget.
PRIMEAUDIENCE
thus removes all subjectivity from location selection and provides
a logical and transparent basis for the same.
|
|
